Marketing to a Targeted Direct E-mail 

“Targeted” in Internet terms means that the people who receive your e-mail marketing message have agreed to do so.

For business entrepreneurs everywhere, targeted direct e-mail marketing is the buzzword, and for a good reason. Simply put, it’s the easiest and most effective way to let consumers know what you have to offer. You don’t even have to waste your message on consumers who are not interested in your products or services. The response rate is higher than with any other type of marketing.

“Targeted” in Internet terms means that the people who receive your e-mail marketing message have agreed to do so. They are already interested in your products or services and are potential customers. For example, an online golf club might agree to receive messages connected with golfing. If your business sells sports wear and products for golfers, and you regularly send e-mail advertising to this golf club, you’re sure to get a good number of sales from it.

Having a targeted audience gets you off to a good start, but it’s not enough; you also have to have good copy to send. It should be clear, attractive, and persuasive enough to convince the target audience that they can benefit from what you have to offer. Next, just getting orders isn’t enough. You have to provide quality customer service. Targeted direct e-mail marketing will get you plenty of results, but to stay in business you have to go back to old-fashioned basics: put the customer first and provide consistent, reliable service. E-mail marketing will not only get your word out fast; it will also get the word out fast on a fly-by-night or dishonest operator or a company with inferior products and poor customer service. To succeed in business, all the old rules still apply. Give the customer quality goods and timely, consistent, and courteous service.