Real Estate Professionals Know the Value of Direct Mail Marketing

Real estate professionals know that direct mail is one of the best ways to locate motivated sellers and buyers.

If you’re a real estate professional, you also know that a lot of planning, money, and thought is needed to reach your goals. Direct mail is not an expense, but an investment. You can’t try it once and decide it doesn’t work. To connect with customers, you must be sure your mailing list is the best.

First, a good mailing list is crucial. You should use your in-house customer mailing list but it should be updated. If you rent a list to get new names, choose a reputable list broker. Before using the list, just in case, open it to make sure you received the selection of names that you requested. You don’t want to waste time and money sending your mailing to the wrong people!

One Mailing is Never Enough

Second, never stop with one mailing. A prospect that is worth mailing to once is worth mailing to again, as he might need a reminder to make his mind up to call. Multiple exposures also have an effect. You might get the highest number of responses from your first mailing, but be persistent with a second mailing. Over time, as more of the prospects on your mailing list become customers, you'll be glad you kept in touch with them.

Third, word your offer clearly so that it is easy to understand. Design your offer in such a way that it weeds out disinterested prospects. Write a letter that speaks directly to motivated buyers and sellers to encourage them to contact you. Truly motivated prospects will get in touch, while fence sitters will stay quiet and won’t take up your time. You want qualified leads and new customers.