Purchasing Direct Mail Lists

Companies can customize mailing lists for your company so that you can target your exact market.

Direct mail lists, consisting of names and addresses, of course, and sometimes phone numbers and demographic data, are used to send advertising in the mail. With direct mail, the goal is to elicit consumer response, and not just to create awareness about a company’s products. Direct mail usually requests consumers to complete and return a survey, coupon, or reply card for more information.

Sources for direct mail lists are many and varied. Top marketers typically note that a company’s in-house mailing list of its own customers is best. People who have made a purchase from you even once are more likely to make another purchase than someone who has never heard of your company or product before.

List brokers, compiling lists from many different sources, rent lists out to marketers. If you are looking for a specific type of list, chances are good that a reputable broker will have such a list.

Americans are very mobile and move frequently. Consequently lists have to be cleaned up at least twice a year. Since list brokers have the means and resources to keep up with these changes, you know your postage won’t be wasted. They can also compile customized mailing lists for your company so that you can target your exact market.